Here's a typical item of Broken News for you:

This [ http://www.sciencedaily.com/releases/2008/10/081012164437.htm ] article in the Science Daily proclaims that scientists have discovered a pair of genetic markers involved in the process of going bald. To quote the article:

Baldness Gene Discovered: 1 In 7 Men At Risk

ScienceDaily (Oct. 13, 2008) — Researchers at McGill University, King's College London and GlaxoSmithKline Inc. have identified two genetic variants in Caucasians that together produce an astounding sevenfold increase the risk of male pattern baldness.

About a third of all men are affected by male pattern baldness by age 45.

The condition's social and economic impact is considerable: expenditures for hair transplantation in the United States alone exceeded $115 million (U.S.) in 2007, while global revenues for medical therapy for male-pattern baldness recently surpassed $405 million.

Male pattern baldness is the most common form of baldness, where hair is lost in a well-defined pattern beginning above both temples, and results in a distinctive M-shaped hairline.

Estimates suggest more than 80 per cent of cases are hereditary.

Well there you are...